Privacy Policy

Effective Date: 9/12/2025

Ardent Practice Partners operates an online platform that connects private medical practices seeking medical billing services with participating billing partners.

This Privacy Policy explains how we collect, use, and share information when you use our website and platform.

1. Information We Collect

We collect information in the following ways:

Information submitted by practices

When a practice requests help finding a billing company, we collect:

  • Name

  • Practice name

  • Email address

  • Phone number

  • Location (city/state)

  • Practice details and service needs

Information submitted by billing partners

When a billing company applies to join the network, we collect:

  • Company name

  • Email address

  • Phone number (for SMS delivery)

  • Service preferences and states served

  • Payment information (processed securely by Stripe)

Automatically collected information

When you use our website, we may collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Cookies and tracking data

2. How We Use Information

We use collected information to:

  • Match practices with billing partners

  • Deliver leads to partners by email and/or SMS

  • Process payments

  • Operate, improve, and secure the platform

  • Communicate with users

  • Run advertising and marketing campaigns

  • Analyze website performance

3. How We Share Information

We share information only as necessary to operate the platform:

  • Practice information is shared with selected billing partners as part of the lead delivery process

  • Information may be shared with service providers such as Stripe (payments), email providers, SMS providers, hosting providers, and analytics tools

  • We may share information if required by law

We do not sell personal information to third parties.

4. Cookies and Tracking

We use cookies and tracking technologies, including tools from Google and Meta (Facebook), to:

  • Measure website performance

  • Improve advertising effectiveness

  • Understand user behavior

You can control cookie preferences through your browser settings.

5. Data Security

We take reasonable measures to protect the information we collect. Payment data is processed securely through Stripe and is not stored on our servers.

6. Your Rights (California and U.S. users)

You may request to:

  • Access the information we have about you

  • Correct inaccurate information

  • Request deletion of your information

Requests can be sent to: [email protected]

7. SMS Communications

Billing partners who provide a phone number consent to receiving lead notifications via SMS. Message and data rates may apply. You may opt out of SMS notifications at any time by contacting us.

8. Data Retention

We retain information only as long as necessary to operate the platform and fulfill business and legal obligations.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the platform constitutes acceptance of any updates.

10. Contact

If you have questions about this Privacy Policy, contact: [email protected]

© Copyright 2026 Ardent Practice Partners - All Rights Reserved.